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Masterplan Briefly Aerial Fly Through

Evening Herald and Sherford team launch photographic competition

21 October 2005

The Evening Herald has teamed up with the Sherford project team to launch a photographic competition coinciding with the public exhibition of the proposed Sherford Town Plan.

We are asking people to take photographs of local buildings and street scenes that represent the best of Plymouth and the South Hams – and which they feel should inspire some of the layout and design within their new community at Sherford.

Throughout this year, The Prince’s Foundation for the Built Environment has led a series of workshops, working with a wide range of local authorities, organisations and community groups, to refine the masterplan for Sherford.

A key element of this work has been to ensure that Sherford will have a distinctive character, reflecting its location in Devon and the South Hams, with design sympathetic to its surroundings and architecture reflecting the heritage of the county and its towns. Your photographs will play a part in this ongoing process and will be added to the considerable research which has already been carried out in this area.

Entrants to the Sherford Photographic Competition are asked to go out into the towns and villages around Plymouth and the South Hams and take pictures of their favourite buildings and ones which they would like to see represented in the designs for Sherford.

Judging will be carried out by The Prince’s Foundation, together with Evening Herald editor Bill Martin, with the winners being chosen based on the quality and appropriateness of the photograph.

Winners will be announced and prizes handed out at the exhibition, presentation and discussion of the proposed Sherford Town Plan, to be jointly hosted by The Prince’s Foundation and South West Devon MP Gary Streeter on Friday November 18 2005. (See details in Notes to Editors)

The competition is split into two categories, the main competition and aged 16 and under, with prizes as follows.

Main Competition – One prize of a PENTAX Optio S5z digital camera. Ultra compact digital camera with 2.5-inch LCD monitor and 3X optical zoom and the power of 5.0 effective megapixels.

Aged 16 and under – Three prizes of Sealife Shark Diver SL300 cameras - 35mm underwater camera with built in Auto flash and a waterproof rating to 25m / 80ft

Entries can be sent digitally to:
Or by post to:

Sherford Photographic Competition
Evening Herald
17 Brest Road,
Plymouth PL6 5AA.

Closing Date: Monday November 7 2005.

Sherford Exhibition - Friday November 18

The exhibition, presentation and discussion of the proposed Sherford Town Plan takes place on Friday November 18 2005 and is being jointly hosted by The Prince’s Foundation for the Built Environment, which has led the design and masterplanning process, and South West Devon MP Gary Streeter, the chairman of the local Community Steering Group.

The exhibition will offer visitors the chance to view the proposed Sherford Town Plan and speak with representatives of The Prince’s Foundation and the developer Red Tree about the rationale and design principles behind the proposals. Gary Streeter will then chair a presentation and discussion on the scheme.


11am to 3pm at Staddiscombe Community Centre, 144 Staddiscombe Road, Plymouth PL9 9LT

Exhibition re-opens:
5.30pm to 6.30pm at Plymstock School, Church Road, Plymstock, Plymouth PL9 2AZ, followed by a presentation and discussion chaired by Gary Streeter from 6.30pm to 8.30pm

Notes to Editors

The Sherford area has been earmarked by both the Devon Structure Plan and Plymouth City Council’s emerging Local Development Framework as the location for a new community to include 4,000 new homes. It is anticipated an outline planning application will be submitted in Spring 2006

The Prince’s Foundation for the Built Environment is an educational charity established by The Prince of Wales to teach and demonstrate in practice principles of traditional urban design and architecture which put people and communities at the centre of the design process. More information about the work of The Prince’s Foundation can be found at

Red Tree is a single purpose vehicle established solely to develop Sherford through a consensus led approach that avoids the conventional methodology for developing and managing new housing growth. Red Tree is engaged in a partnership with the Royal Bank of Scotland and the multi-disciplinary design and planning practice Scott Wilson.

John Casey
Deborah Clark Associates
01872 276276
Mobile: 07796 615864

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