Press releases

Masterplan Briefly Aerial Fly Through

Prince's Foundation to spearhead Sherford design development

26 April 2005

The Prince's Foundation for the Built Environment is to spearhead the development of detailed plans for the proposed new community at Sherford in the South Hams in Devon.

The Foundation has chosen to remain in close collaboration on this project, believing that it is a unique opportunity to create an exemplar development at Sherford as a model of future development of towns and cities in the UK.

Last October the Foundation conducted a successful Enquiry by Design event on behalf of South Hams District Council, working in Partnership with Plymouth City Council and Devon County Council as well as the Highways Agency.

The collaborative event, involving a wide range of organisations and community groups, resulted in a masterplan that sets out how the new community should be built, including the arrangement of streets, transport links, schools, community facilities, business premises and open spaces.

That masterplan was endorsed at the end of the process by all involved, paving the way for the start of detailed design development working towards an outline planning application in Spring 2006.

The Prince's Foundation is pleased to announce that it will lead this process, setting up a series of technical workshops in the coming months to explore specific issues in more detail. These include the arrangement of highways, engineering services, schools provision and green spaces. The first of those technical workshops have taken place this week.

As an education charity, the Foundation chooses to work on projects that display clear opportunities for shaping the vision of future sustainable urban development in the UK.

Guiding principles include shops and schools within walking distance, sustainable drainage systems and housing design of a more enduring standard. This is the first time that the Foundation has taken up the opportunity to partner with developers and local authorities to progress a masterplan through the planning process.

Ben Bolgar, Director of Design at the Foundation, said: “Sherford is a unique opportunity to create a truly sustainable community that is sympathetic to the natural environment of the South Hams while delivering a quality of design and sense of place that exceeds all expectations of a development of this type.”

“This is an enormously exciting project for the Foundation. I’m confident that our continued involvement and philosophy of putting people at the heart of the design process will deliver a scheme that meets local needs, reflects the character of the South Hams and is in keeping with its surroundings.”

Alan Robinson, Strategic Director (Community), South Hams District Council, said: "The Prince's Foundation has a great track record of community-led design that reflects traditional architectural values. Maintaining the district's distinct character whilst enabling sensitive development is one of our council priorities, so we are delighted to have them on board and look forward to working with them on the future development of Sherford."

The Foundation will be working closely with local authorities, community groups and developer Red Tree on the detailed designs for Sherford. The area has been earmarked by both the Devon Structure Plan and Plymouth City Council’s emerging Local Development Framework as the location for a new community to include 4,000 new homes.

Editor’s Notes

The Prince’s Foundation for the Built Environment is an educational charity established by The Prince of Wales to teach and demonstrate in practice principles of traditional urban design and architecture which put people and communities at the centre of the design process. More information about the work of The Prince’s Foundation can be found at

Red Tree is a single purpose partnership established to develop the Sherford through a consensus led approach that avoids the conventional methodology for developing and managing new housing growth. Red Tree is engaged in a partnership with the Royal Bank of Scotland and the multi-disciplinary design and planning practice Scott Wilson.

For more information contact

Jason Clark
Deborah Clark & Associates

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