Press releases

Masterplan Briefly Aerial Fly Through

Public invited to Sherford exhibition

21 October 2005

Residents in Plymouth and the South Hams are being invited to an exhibition, presentation and discussion of the proposed Sherford town plan.

The event, on Friday November 18 2005, is being jointly hosted by The Prince’s Foundation for the Built Environment, which has led the design and masterplanning process, and South West Devon MP Gary Streeter, the chairman of the local Community Steering Group.

The exhibition will offer visitors the chance to view the proposed Sherford Town Plan and speak with representatives of The Prince’s Foundation and the developer Red Tree about the rationale and design principles behind the proposals. Gary Streeter will then chair a presentation and discussion on the scheme.

Earlier this year (April) it was announced that The Prince's Foundation would spearhead the development of detailed plans for the proposed new community, having previously conducted a successful Enquiry by Design event in October 2004 on behalf of South Hams District Council, working in Partnership with Plymouth City Council and Devon County Council as well as the Highways Agency.

The Foundation chose to remain in close collaboration on the Sherford project, believing it is a unique opportunity to create an exemplar scheme as a model for future development in the UK.

Throughout this year the Foundation has led a series of technical workshops to refine the masterplan drawn up during the Enquiry by Design. Working with a wide range of local authorities, organisations and community groups, these workshops have explored in detail issues such as the arrangement of streets, transport links, wide ranging community facilities including schools and health, sports and recreation, ecology, sustainability, open space and more; the result of much of which will be on display.

The Prince’s Foundation, Community Steering Group, Devon, Plymouth and South Hams Councils, and Red Tree hope that as many people as possible will attend the exhibition and see it as an excellent opportunity both to see the results of the wide consultation so far and to extend the close collaboration with the community in the masterplanning process.

Ben Bolgar, Director of Design at the Foundation, said: “With the help of local stakeholders we are now shaping a plan that will create a truly sustainable community that is sympathetic to the natural environment of the South Hams while delivering a quality of design and sense of place that exceeds all expectations of a development of this type.”

Gary Streeter said: “I hope people will take this opportunity to come and view the proposals for Sherford and to become a part of the process of helping shape this new community.”

Friday November 18

11am to 3pm at Staddiscombe Community Centre, 144 Staddiscombe Road, Plymouth PL9 9LT.

Exhibition re-opens:
5.30pm to 6.30pm at Plymstock School, Church Road, Plymstock, Plymouth PL9 2AZ, followed by a presentation and discussion chaired by Gary Streeter from 6.30pm to 8.30pm.

Anyone interested in submitting questions for discussion or commenting on the proposals can do so at:

Editor’s Notes

The Sherford area has been earmarked by both the Devon Structure Plan and Plymouth City Council’s emerging Local Development Framework as the location for a new community to include 4,000 new homes. It is anticipated an outline planning application will be submitted in Spring 2006.

The Prince’s Foundation for the Built Environment is an educational charity established by The Prince of Wales to teach and demonstrate in practice principles of traditional urban design and architecture which put people and communities at the centre of the design process. More information about the work of The Prince’s Foundation can be found at

Red Tree is a single purpose vehicle established solely to develop Sherford through a consensus led approach that avoids the conventional methodology for developing and managing new housing growth. Red Tree is engaged in a partnership with the Royal Bank of Scotland and the multi-disciplinary design and planning practice Scott Wilson.

For more information contact

John Casey
Deborah Clark Associates
01872 276276
Mobile: 07796 615864

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